Early on we set out to find the best SEO company on
the internet. After all, search engine optimization
is important to rank your site at the top of the heap.
We tried some of the most expensive and some of the
cheapest and the results were the same.... no service.
Some of the larger companies couldn't even figure
out who our competitors were. The less expensive options
are usually automated and don't know who you are.
It doesn't matter if the larger SEO's they have the
biggest Fortune 500 companies on their list as references
because for some odd reason it's quite simple to rank
if your name is Walmart. The traffic you generate alone
will rank your site with no keywords or site optimization
at all.
If you're a smaller company, let's say a company that
the world wide web has never even heard of, it's a challenge
getting to the top of the pile to get that traffic,
and you can't get there without that traffic. It's a
catch 22.
It doesn't matter if you pay $9.99 or $999.99 a month,
if you don't have someone who actually cares about your
business you still have nothing at all.
We provide you with the work you need done. From review
of your site, your competition, to niche marketing and
link exchanges and purchasing when needed. We help you
get the positioning you need to produce the sales results
you want.
We don't have double the staff of any other marketing
company but we have some dedicated people who know what
it will take to help you succeed. And we do it the old
fashioned way using hard work, perseverance and a few
automated tools to help us out.
This is a full time job. We have the time to do the
things we do best while you concentrate on your business.
We have over 9 years experience traveling and working on the web and a vast
knowledge of online systems, tidbits about marketing, search optimization and
eBay marketing. But what sets us apart from the competition, is that we have
been on the earning end. We can actually prove our clients have earned from
nothing to over 1 million in one year..
Search Engine Optimization. so many choices
Since the competition is so strong, the only thing
that sets you apart from your competitor is to be seen,
and to be seen all over the place. One of the biggest
mistakes made by newbies to self SEO is not getting
all the keywords.
If you pick a singular keyword, it will work, don't
get me wrong. but at what cost. Soon you will find what
cost comes along with all those big words people are
using.
Here are some suggestions from our experience:
- THE TITLE OF YOUR PAGE - Your Page title should
match your first Headline on the page. The Title of
your page should not only be a title, but should also
list keywords.
- Tag at least 40% of all graphics with alternate
text definitions.Your first alt tag should be a nice
variation of the title keyword
- Your first sentence should have a link to a page
that is named yourkeyword.html (you get the point -
right?)
- You should repeat this keyword combination at least
7 times in your text
- Your text on your homepage should be about 250-500
words in length
- You should attempt to use alt tags on at least 50%
of your images, but not all images.
- Use the overture keyword tool, and the google keyword
tool to find out what the actually best keywords are
for you. You may think that it is "Designer Handbags" and
later realize it was "Designer Purses"
- Use both the plural and the singular form of your
keyword in the page.
Don't try to just copy the top ranking guy in your
category. He probably has an already established site
and what it takes for him to rank at #1 is not what
it will take you.
Build the best pages you can with clean code, descriptive
terms and links, and if you run out of time or patience,
give us a ring... we know all kinds of other tips and
ideas to make your page rank.
do not submit a site which is not done. If all the
pages are not online, wait until they are. Thereafter,
a site should be promoted diligently the first go round,
and spend about 30-60 minutes a day for a few days going
online and looking for places to add the site. Yahoo
should be manual, as well as Dmoz.org. In the early
90's you could get your site online in a matter of days
with search engines, now it can take weeks, in the case
of the Open Directory it can take a year.
Keyword strategies
List all keywords twice, one in the plural one in the singular!
The biggest mistake most people make when creating keywords, is to forget to
include the plural forms of the word. For example, many Web site owners list
a particular keyword as "loan" "mortgage" when it also needs
to be listed as "loans" or "mortgages." Consumers generally
think in terms of finding sites, they are not thinking "loan" they
are thinking how can I get "loans." so I can find the one I want.
This is one of the least recognized trick in using keywords.When you've completed
your keywords list, add the letter 's' to the end of every word (or add the
plural of the word to the list in the case of words like cactus/cacti).
Creating Keywords
Use a dictionary and thesaurus. One way of creating keywords is also to pretend
that you are one of your customers. Be intelligent about it and come up with
the normal words. Then pretend you are tired at the end of the day, and think
of all the other words that people may use to describe what they are trying
to find. For example: On a site where people are looking for money...they not
only use the following keywords - money, cash, quick cash, loans, etc. But
they may very well use the following words: help, jobs, borrow, credit, investor,
investment, etc. Additionally you might want to appeal to those who don't even
know they are looking for cash by using terms such as: foreclosure, bankruptcy,
financial, debt, collection, etc. And more remotely phrases will work separated
by commas: quick cash, money to loan, financial freedom, etc.
List keywords in groups. For example, if you are searching
for clothing, as a normal searcher you would probably
enter "clothing Levi's 501" trying to find
those jeans you want. As in this example it is better
to list single and groups of keywords than only single
words. <META NAME="keywords" CONTENT="clothing,
Levi's, 501"> will limit the number of exact
matches you will get. A better way to do this is as
follows: <META NAME="keywords" CONTENT="clothing
Levi's 501, Levi's, 501, clothing">.
Use the Overture and Google keyword tools to get an
entire list of keywords that relate to your single term
and the numbers of people who are using that term to
search.
Search Optimization
Your best bet for any site is to optimize keywords, including niche keywords
to gain traffic by having your site listed, for free, at or near the top of
any search engine. This can be a slow process if you are in a competitive market.
It can takes months. New algorithms for many of the search engines are information
first, ranking informational sites at the top of the heap. For commercial sites
this means you either have to give away free information to get listed there,
or you have to be considered authoritative. One way to do this is to get into
the DMOZ.org, Open Directory. This can sometimes take up to and even more than
a year.
If you find that you are not able to get to the first
two pages of any search engines, your results and traffic
chances are diminished greatly. You have several ways
you can go. |
