1. Make your newsletter shine: Text emails may be fine, but a nicely done polished email marketing piece has no equal.
2. Send Monthly: Sending out your email on a monthly basis is a must. Even if you don’t have much to say you can shout the allocades of a fine product offering, or give your customers information on your service record.
3. Use a Call to Action: It’s not enough to say something about today, but make your efforts count by either offering a special that lasts a few days only, or by creating a sense of urgency in your email. Emails that ask readers to check out the offering online will more likely garner some real action than those that simply make a statement inside them. The “read more” or “click here to learn more” or “check it out on our website” is more likely going to give you some good clickthrough as well as a sale.
4. Customize your Message: Do you ever get emails that just say Hello Customer? Boring. Use a first name at the very least. If you require it in the signup, you can utilize it in programs such as aSending.com’s email marketing package with little effort.

Take a look at the offering at aSending.com for more information on how to put together a fabulous email marketing program. aSending has programs that start at just $9.95 per month and is a well developed program to generate great looking emails.