eBay Store Changes, I’m just not feeling it.

So eBay makes this big announcement and calls in the troops to deal with the fallout of it all. I’m just not feeling it.We all know there is a recession out there and everyone else needs a trillion dollar bailout, but here we have a company with a gazillion dollars at their disposal and all they can come up with is a cleaner web 2.0 look, that we could have done for a cool million (just kidding) and a few cross sells. I guess they’re broker than I thought.I don’t know if I missed something, but truly, I’m just not feeling all the hoopla on this one. If you’re trying to sell me a few cross-sells and a couple of marketing trinkets and tout this as a brave new world, we’ve got a problem.

There is little that is significant in this announcement other than a few stores needing a new design, or a few hundred stores needing new picture hosting and new designs and a new designer.

The reality in this announcement is simple, it’s in the compliance factor that eBay wants to uphold to prevent hackers and spoofers, phishers and spammers  from messing up the site. The big deal is that eBay has to contend with millions of wackos to prevent being overrun by innovative programmers and cyberpunks.