eCommerce Sellers – Sell More with Feeds

One of the most neglected parts of ecommerce is getting the word out. Time and time again new internet retailers just put up a site and then do nothing. These are the few that subscribe to the old adage “Build it and they will come.”

A few months or a year goes by and their next move is to call around and find someone to do SEO work because they have heard that Search Optimization will get them some free clicks and they need business. Those who do search optimization are in a great position, everyone knows that being on top of Google is king, and the money to be made by these professionals has hit the roof. As time ticks by not much happens. Sure you get some keywords to rank, but the majority of your promise is still sitting in your website unnoticed.

This is where the shopping feed comes in. Specifically Google Base which has been rolling along bringing great sales to many a smart retailer for free.

Sellers who don’t utilize a platform that does shopping feeds automatically need to get with it. There are many ecommerce shopping carts that do this, and one of the best to do it automatically is ProStores. Set it up, and wallah! Go! You’ve got business. Neglect it and guess what, you’ll be out there paying some programmer disguised as an SEO expert $2 grand to do not much of nothing that will reflect in internet sales.

Another cart that does this is Channeladvisor and Miva can do it using Template Data Feeds by Emporiumplus.com

Moreover you can subscribe to a number of feed services that will do all the updating for you.

So get with it people! Stop complaining about a lack of sales and increase your money making activities on the internet now…. For FREE!