SEO Positioning – Moving up overnight, Yes We Can

Yesterday we had a client call us to complain that he does not rank under a particular keyword. We had done SEO on his site as a kind of afterthought. So we went over and took a look. Under the keyword there are some decent sized competitors and of course, no backlinks to his site for this keyword. The good news is that his site is already a somewhat decently ranked site under other terms, like for example “Diesel Tools”. So we decided to give SEO a little bump and embellish the page for him for his specified keyword.

Someone else mentioned that he needed backlinks and plenty of them. But we didn’t have time for that.

And who said SEO couldn’t be done in a day. Here we are today, and wallah! He is ranking number 4 already under the chosen keyword, up from #11. This was done with on page search optimization simply by

1. adding the keyword term full name as an h1 header tag

2. adding a back link to it from his home page

3. adding another link to it from the #11 page that ranked under the term.

Now his site, and specificially the #11 page moved up 7 spots overnight.

It can be done if you do a little focused work.